All About Instagram For Small Businesses
Ever wondered how Instagram works? It’s like an artist’s studio, packed with tools for your creative endeavors—filters, hashtags, and Stories, those fleeting glimpses that last for just 24 hours. But hold on, Instagram’s constantly evolving. Reels, the TikTok-like short videos, and MarketPlace, a hotspot for business promos, are the latest additions. Embracing these features is the key for your small business to thrive on Instagram.
Instagram, it’s more than just a platform—it’s a dynamic community hosting over a billion active monthly users. Within this bustling space creativity thrives, and connections abound. It mingles videos, photos, and stories, offering businesses an authentic stage to flaunt their products and services. Fascinatingly, about 130 million accounts delve into shopping content each month, adding to the platform’s energetic vibe.
The Pull of Instagram Marketing for Small Businesses
Now, why should you consider Instagram for your small business? It’s more than a platform; it’s a canvas for your brand’s visual storytelling. If your products or services shine when captured in photos or videos, Instagram is your virtual stage to showcase them.
Getting Down to Business: The Basics of Instagram
Instagram isn’t just about sharing pretty pictures—it’s a dynamic space where businesses thrive. Let’s dive into the fundamental account types and how to kickstart your business journey on this vibrant platform:
The Spectrum of Instagram Accounts
- It covers the basics: Stories, Feed posts, Reels, and IGTV.
- Flexibility to keep it public or private.
- Option to link to a website in your bio.
- No advanced features like insights or analytics about your audience.
- Limited contact information.
- No option for monetizing your content.
- Packs all the personal account features.
- The ability to be verified.
- Access to the Creator Studio on a desktop.
- Tailored insights and analytics.
- Enhanced interaction tools and like broadcast channels.
- Limited to one Facebook Page link.
- Cannot maintain privacy settings.
- Embraces all personal account features.
- The ability to be verified.
- Access to advanced analytics and insights.
- Direct message filters for better connections.
- Business-specific tools like ad creation and branded content management.
- No option for privacy settings.
- One Facebook Page link limitation.
- No ability for a broadcast channel.
Kickstarting Your Small Business Presence on Instagram
Now that we’ve got the lay of the land, let’s take the first steps to establish your business on Instagram:
Download Instagram: Grab the app from your app store.
Create an Account, based on your needs: Sign up using your business email.
Set Up Your Profile:
- Choose an appropriate Account Name and add keywords
- Choose an appropriate Username
- Add a striking profile photo that is a clear picture of your face or your brand logo
Complete your bio
- 1st line of your bio needs to explain what you do and who you help
- Make sure you are using keywords related to your industry
- Your last line should have a clear CTA (call to action)
- Add your link(s) We suggest you create a linktree or flowpage and house numerous links like your website, any special offer links, YouTube content and other social media profiles.
Depending on the type of account you set up. There may be options to select a business category, add specific contact options, or hide parts of your contact information.
Utilizing Action Buttons for your Instagram Account
Depending on your type of business and the partners you utilize. You can add an Action Button to your profile.
Link to Facebook: Seamlessly connect your Instagram account to your business's Facebook page.
Start Posting: Get creative and start sharing!
Facebook caters to a diverse demographic, including a wide age range from younger users to older demographics.
- Age Demographics: While it has a presence across age groups, it tends to have a relatively higher user percentage among older demographics, including individuals above 30 years old.
- Interests and Varied Demographics: Its user base comprises individuals interested in various topics, from lifestyle and news to entertainment and professional networking.
Instagram Brand Marketing: Drawing Inspiration from Success Stories
Instagram’s the place where marketing dreams come true. Here are some inspiring brand success stories to fuel your Instagram marketing strategies:
National Geographic - @natgeo
National Geographic’s Instagram success lies in its commitment to visual storytelling. They curate awe-inspiring imagery and educational content, capturing their audience’s attention and fostering curiosity.
Example: Their “Photo of the Day” series isn’t just about stunning visuals; it’s a window to different worlds. Each photo tells a story, stirring emotions and sparking conversations.
By focusing on captivating visuals and educational content, Nat Geo’s Instagram became a sanctuary for enthusiasts hungry for knowledge. It strengthened their brand’s authority and positioned them as a go-to source for impactful storytelling.
Nike - @nike
Nike’s Instagram strategy revolves around empowering storytelling. They use emotion-laden content to inspire and connect with their audience, focusing on the broader themes of determination, resilience, and empowerment.
Example: The “Just Do It” campaign doesn’t just sell products; it sells a lifestyle. By featuring real stories of perseverance, Nike inspires its audience to push beyond limits.
Nike’s emotionally charged storytelling resonates deeply with their audience, building not just customers but a community of brand advocates. It solidifies their position as more than just a sports brand but a beacon of motivation and empowerment.
Airbnb - @airbnb
Airbnb’s Instagram success is rooted in storytelling that transcends traditional travel narratives. They showcase unique experiences and locations, highlighting the diversity of travel and fostering a sense of adventure.
Example: Their “Experiences” campaign wasn’t just about vacations; it was about creating memories. It showcased real stories from hosts and guests, inviting followers to be part of a global community.
By showcasing authentic experiences and personal narratives, Airbnb transformed travel aspirations into tangible dreams for their audience. It reinforced their brand as a platform for immersive and authentic travel experiences.
These brands have mastered the art of Instagram marketing, each with its unique approach to storytelling, community engagement, and authenticity. By studying their success strategies, businesses can glean valuable insights to elevate their own Instagram game.